Business Branding Network
International marketing campaigns involve much more than simply translating your marketing collateral and ads into the local language. Successful global brands thrive by tailoring their communications to suit local cultural values, market conditions and idioms - while projecting a consistent brand image and key messages.
Merlin Edge has entered a strategic partnership with the Business Branding Network (BBN) to give clients operating around the world access to local market insight. Through BBN, Merlin Edge is expanding the reach of its professional services by working in tandem with 26 independent marketing agencies around the world with a global talent pool of over 1,100 practitioners across every marketing discipline. Merlin in turn is responsible for providing western Canada-based support to BBN member agencies worldwide.
Learn more about the Business Branding Network
