Internal Branding
Overview
Internal branding is a collaborative, consultative process using Merlin's expertise and facilitation. It typically starts with a discovery or re-affirmation of your organization's mission and strategic plan, and includes articulating your brand characteristics.
The internal branding process includes identifying the characteristics that form the building blocks of your internal brand – which could include things like your state-of-the-art equipment, management style, or the charities and events you participate in. The heart of internal branding is the plan we develop to instill all of that knowledge and promote buy-in with your entire workforce.
Once your internal brand has been solidified, Merlin Edge will help you communicate it to your employees, so they can make it real in your workplace and transmit it through their interactions with customers. We'll also use your internal brand as the foundation of your future recruitment and retention campaigns, usually starting with your website's Careers section.
The result is a workplace where employees understand and appreciate your business's values and bring them to life internally and out in the marketplace every day.
