Merlin Edge Inc. Strategic Marketing Corporate Communications

Merlin Edge is almost like a UN of industrial marketing and investor relations agencies. You might hear French, Mandarin, German, Spanish, Ukrainian and West African languages spoken around Merlin's office. What we're best known for in the business community, however, is our people's fluency in the deep lexicon of oil and natural gas right across its value chain.

Our ability to speak the language was a major part of us being named the Official Creative Agency of the Global Petroleum Show 2010. All of us at Merlin are excited to be part of it.

What does hydrocarbon fluency mean to your business? If you want to tell us about the "exciting new play" your company is active in, we'll know you don't mean an off-Broadway musical. If you're "targeting the blue sky", we'll know you aren't contemplating a holiday and that Bluesky is one word. You won't need to explain the difference between open-hole and cemented/perfed fracturing.

We've been working with service & supply companies operating around the world for over 17 years, and we're looking forward to helping new clients stand out at the Global Petroleum Show 2010, which takes place June 8-10, 2010 at Stampede Park right here in sunny Calgary, Alberta, Canada. You can register to attend the show by clicking here.

Off the top of my head, if you're attending the Show, you'll need a booth (one or two stories - we've designed both), an invitation to get people to your booth, marketing collateral for prospects to read on the plane home - and most importantly - an overarching tradeshow strategy that all of the tactical elements support.

Philosopher-general Sun Tzu wrote in The Art of War that, "...a strategy without tactics is the slowest way to victory. Tactics without strategy is the noise before defeat." We understand the difference. Whatever business you're in, we want to help you accomplish your goals at the Global Petroleum Show - and we'll help you implement your strategy by developing the most effective marketing tactics.

You won't find an agency in Western Canada with as much experience in energy service and supply marketing. Merlin Edge's portfolio covers virtually the entire hydrocarbon value chain from seismic and drilling, through production and processing, to downstream transportation, plus oilfield waste disposal and environmental services.

If you're exhibiting at Global Petroleum Show 2010, you should speak with Jeff Robinson, Merlin Edge's Vice President, Business Development and Strategic Marketing. He can be reached at jrobinson@merlinedge.com or 403-237-7684.