Merlin Edge Inc. Strategic Marketing Corporate Communications

Merlin Edge Western Canadian agency specializing in industrial marketing and investor relations./Capture your edge.

Interactive Services
Intranet

Many companies simply use their Intranet to post PDF files of their standard forms, policies and procedures easily accessible company-wide, reducing the workload on the human resources department. That's important, but if that's all you're doing, you're not using the intranet effectively. Merlin will work with you to build an Intranet that forms the hub of your internal brand and becomes integral to your employee retention strategy.

Done properly, your Intranet becomes your company's online clubhouse. You can be brief or fulsome. Funny and approachable or serious as circumstances dictate. You can cultivate feedback to learn from your employees – or exercise leadership to push strategic objectives. Secure Intranets are also amazing communications vehicles during times of uncertainty for your company, such as following a merger or acquisition or while fending off a hostile takeover attempt.

Intranets can help you communicate growth plans, business achievements and team-building information like survey results, recent awards and employer rankings. They help you build excitement and buy-in for important company events – and then lever the results by communicating what took place to all those who couldn't be there.

Your Intranet should be a space on your website reserved for you to speak directly with your employees – and for your employees to speak directly with you and each other.

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