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Merlin Blog
The Merlin Edge team includes numerous extraordinarily talented people. Visit here often to read about our take on the latest developments. Don't forget to add Merlin's blog to your RSS feed!
Leveraging Your Community Investment Contributions
Social marketing was “born” in the 1970s, when it became an important additional strategy for companies wanting to re-position their brand and/or build more meaningful relationships with their customers. It uses the same marketing principles that are used to sell products but rather “sells” ideas, attitudes and behaviors. Social marketing uses the benefits of doing social good to secure and maintain customer engagement.
The Talon – Fall 2010 Newsletter
Merlin publishes a biennial newsletter called The Talon. It's loaded with business advice, success stories, interesting articles on best practices in our areas of expertise and profiles of some of our people.
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