Industry Insight
Merlin Blog
The Merlin Edge team includes numerous extraordinarily talented people. Visit here often to read about our take on the latest developments. Don't forget to add Merlin's blog to your RSS feed!
Looking Beyond the Bottom Line
Corporate social responsibility/sustainable development reports are important to many stakeholder groups –including your employees
Let’s be clear about corporate social responsibility (CSR) and sustainable development (SD) activities: there is no proven relationship between corporate good deeds and your stakeholders’ ultimate attitude. There is a perception, however, that sustainable development activities – properly communicated – can help enhance reputation.
Merlin Edge Profile: Laurie Watson
Laurie Watson is one of Calgary’s leading independent marketing communications entrepreneurs. A co-founder of Merlin Edge 17 years ago, she has grown the company into one of the city’s most respected strategic business-to-business marketing and communications agencies – one that has a deep understanding of the energy business and culture. Her day-to-day focus is leading the communications strategies and creative direction for all clients.
The Talon – Fall 2010 Newsletter
Merlin publishes a biennial newsletter called The Talon. It's loaded with business advice, success stories, interesting articles on best practices in our areas of expertise and profiles of some of our people.
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