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The Merlin Edge team includes numerous extraordinarily talented people. Visit here often to read about our take on the latest developments. Don't forget to add Merlin's blog to your RSS feed!
Does My Company Need a Marketing Audit?
The Merlin Edge Marketing Audit is essentially an effort to step back and take a penetrating look at the basic ideas which are the ultimate source of your company’s marketing program. It is an
attempt to define and verify what your company is doing to maintain its competitive edge in the marketplace. Our seasoned and professional marketing experts can reveal the potential and focus on the possibilities for capitalizing on the strengths and eliminating the weaknesses of your current marketing activity.
Basic B2B Marketing Mistakes to Avoid!
1. Too many opinions – Do not make the mistake of circulating the copy and layouts to every one of your stakeholder groups. Managing creative marketing by ‘committee’ is the surest way to curtail creativity. GOOD marketing should provoke a reaction – even stir up some controversy, occasionally. Coming up with a campaign based on the lowest common denominator to please everyone is never good for your brand.
Leveraging Your Community Investment Contributions
Social marketing was “born” in the 1970s, when it became an important additional strategy for companies wanting to re-position their brand and/or build more meaningful relationships with their customers. It uses the same marketing principles that are used to sell products but rather “sells” ideas, attitudes and behaviors. Social marketing uses the benefits of doing social good to secure and maintain customer engagement.
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