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Merlin Edge Joins International Business Branding Network
Date: 15/06/2010
Calgary, AB – Merlin Edge Inc. is pleased to announce it has joined the international Business Branding Network (BBN) to give its clients access to communications expertise in major business centres around the world.
“Joining BBN will give Merlin’s clients operating around the world access to local market and cultural insight plus on-the-scene logistical resources,” says Jeff Robinson, Vice President Business Development and Strategic Marketing at Merlin Edge. “At the same time, we’re looking forward to working with a new group of international clients seeking entry into the Calgary and Western Canada markets.”
BBN was founded in 1987 and today remains the only global business-to-business, (B2B) agency network. It has expanded from its original pan-European base into a network of 22 independent marketing and public relations agencies totalling over 1,100 practitioners across every discipline from traditional branding and design to advanced online and social media services.
BBN member agencies are located in:
Australia; Austria; Brazil; China; Czech Republic; Egypt; Finland; France; Germany; India; Italy; U.A.E.; Netherlands; Poland; Romania; South Korea; Spain; Sweden; United Kingdom and United States.
BBN approached Merlin Edge in February 2010 about becoming a partner agency because of its depth of expertise in B2B marketing and investor relations, plus its 18 years’ experience in the oil and natural gas upstream, service and supply and midstream sectors.
“Merlin Edge will become one of several agencies involved with BBN’s newest division, BBN Energy,” says Richard Brelet, Executive Director, BBN International. “We are delighted that Merlin Edge has chosen to join our international team of energy industry marketing specialists and public relations practitioners.”
Merlin’s ability to work in tandem with BBN partner agencies is made possible by the network’s common brand management models and project management processes, plus every member’s unwavering commitment to client success. BBN ensures brand consistency and seamless execution of campaigns across geographical, linguistic and cultural borders.
Each campaign involving more than one BBN agency has a lead agency that works with the client to define the overall communications strategy to achieve specific business objectives. The lead agency then brings in resources from the network’s global talent pool to ensure the branding and campaign messaging is culturally relevant and appropriate as well as attuned to local market conditions.
Merlin Edge’s President, Laurie Watson is excited about the opportunities joining the BBN will open up to Merlin Edge and its clients. “Merlin Edge has assisted Western Canada-based clients with telling their story to an increasingly sophisticated and diverse international audience of customers and investors,” she says. “BBN will give our clients access to valuable local market insight, and provide us the resources to further extend the reach of our services. Our people will also benefit from working with top-tier partner agencies and international clients.”
Merlin Edge is a Western Canada-based agency specializing in B2B and industrial marketing, employer branding and investor relations.
For more information, please contact:
Jeff Robinson
Director of Business Development and Strategic Marketing
Merlin Edge Inc.
Telephone: +1 403-237-7684
Email: jrobinson@merlinedge.com
Richard Brelet
Executive Director
BBN International
Telephone: +44 1625 578510
Email: richard.brelet@bbn-international.com
