Interactive Services
On-line Marketing
We can help you with more than driving traffic to your website or improving your search engine ranking. Those are important and fundamental. But they're not end goals – they're means to an end, which is increased business. Merlin develops strategies that continue the on-line conversation - transforming site visitors into leads and leads into prospects. We can also help get your people in the door at your customer's office and get your name on the RFP list.
Today, most marketing strategies we develop involve at least one online component - and increasingly entire campaigns are being executed online. There are compelling reasons for the transition. Online communications can be far more targeted than traditional media – yet they can still reach mass audiences at a reasonable cost. There's a huge added benefit: analytics that create a powerful testing ability, letting you evaluate the success of your campaigns in real time and adjust any aspect – audience, creative, content, timing - to make it more powerful.
The best strategies are based on research, which gives us insight into where and when you can catch the attention of your target market, wherever they are during their day and on-line. You can rely on us to create a cohesive strategy integrating online and traditional tactics to achieve your marketing goals.
- Online direct mail campaigns
- Banner ads and sponsored links (click-through advertorial content)
- AdWords
- Social media
- Flash development
- Search engine marketing
- Search engine optimization
