Merlin's Story
Our Name
When we founded this company over 17 years ago, we wanted a name and look that reflected who we were and what we believed in as business people. We chose the Merlin as our symbol.
The Merlin (Falco columbarius) is a compact and powerful falcon inhabiting western Canada and the northwest United States. It is one of the fastest raptors on Earth. The Merlin catches prey in flight through spectacular bursts of speed and remarkable aerial acrobatics.
The Merlin's attributes capture the way we conduct our business - focused messaging and strategy, efficient use of resources, responsive to changes in your priorities and always resourceful. The Merlin represents our edge. It's a metaphor for how we capture your competitive advantage and help your business take flight.
If you are as captivated by the Merlin as we are, we encourage you to explore this link and discover more about this unique raptor.
As an appreciative audience of the beauty our wildlife provides, we encourage you to follow the efforts of the Alberta Institute for Wildlife Conservation.
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