Merlin's Story
Our People
Laurie Watson
President and Creative Director
Laurie Watson co-founded Merlin Edge 17 years ago, and today her unwavering commitment to the highest possible creative standards and strategic thinking remains the foundation of Merlin's success. Laurie leads Merlin's strategic process to understand your business's needs and realities - and shapes the resulting insight into creative solutions. Laurie is a long-time Albertan with more than 20 years' experience in investor relations, advertising and marketing strategy.
George Koch
Partner, Vice President and Senior Writer/Editor
As Merlin's senior writer and editor, George Koch's objective is to help you tell your story in the way that best reflects your business model, major activities, marketing objectives, and financial and operating results - in your company's own voice. A co-founder of Merlin, George is committed to helping you communicate effectively with your external and internal audiences - whether in IR, print, web or strategic planning. George is an award-winning journalist, co-author, speech-writer and researcher.
Carmen Marsolais
Vice President, Interactive Services
With over a decade's experience at Merlin Edge, Carmen Marsolais leads the company's Interactive Services division. Thoroughly versed in web technologies and systems architecture, Carmen is a fountain of strategic thinking and practical solutions on how best to design communications solutions using web-based tools. She is spearheading Merlin's thrust into new areas of on-line communications that allow websites to work harder than ever before - automating many marketing and investor communications functions and streamlining others.
Jeff Robinson
Vice President, Business Development and Strategic Marketing
Jeff Robinson bridges the gap between strategic analysis and creative decision-making by using his insight, experience and understanding of client needs and market complexities. Over his 25-year career, Jeff has achieved an exceptional track record developing profitable marketing strategies, plans and growth initiatives for clients in a number of sectors, including several Fortune 100 brands.
