Merlin Edge Inc. Strategic Marketing Corporate Communications

Industrial marketing utilizes many of the same materials, techniques and media as consumer marketing. The main differences are in strategy, design, tone and content - all of which result in a distinctly different marketing product and campaign from consumer or retail marketing.

Below are the main marketing products and services Merlin offers its business-to-business and industrial clients:

• Print materials, including brochures;
• Corporate identity, including complete brand development;
• Websites and other interactive media;
• Internal communications, including employee newsletters/magazines and intranets;
• External communications, including press releases, public/customer newsletters/magazines and public relations;
• Internal branding;
• Trade show materials, strategies & tactics;
• Product packaging and product identity;
• Direct mail; and
• Advertising strategy, including media planning.

All of these are tailored to your unique business circumstances and needs in the business-to-business and industrial marketing space.

Tweet