Interactive Services
Writing
Writing for the web requires three-dimensional thinking. Your web content must flow logically from the high-level information on your homepage down to more focused and detailed content pages. It must also convey your key messages if the user chooses to navigate laterally through your website by jumping from one cross-link to another.
In writing a web page, one must have situational awareness of all the other pages – levering the web's three-dimensionality by providing links to related or more detailed content. The amount and detail must be appropriate to that page – and complementary to visuals and graphics, creating a mutually supportive whole. One must think of the user all the time – while never forgetting the website's strategic communications goals.
Merlin's web writers are expert, experienced and extremely versatile. Led by company Vice President George Koch, we're comfortable writing video scripts and Flash presentations as text pages. We can write nuts and bolts operational content as well as inspiring copy about your company's vision for the future. We're happy to handle complex financial information and detailed equipment spec sheets. We have experience writing for customers and investors – including many websites where both audiences were equally important – as well as employees and any other stakeholders.
Trust Merlin Edge to find imaginative and compelling ways to tell your story.
